Veganuary is a non-profit organisation that encourages people worldwide to try plant-based for January and beyond. Veganuary inspired and supported an estimated 25 million people around the world to to try vegan during the 2024 campaign – with participants from over 220 countries and territories. 

Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people.