Meat the new disruptors: Alternative protein takes on the trillion-dollar animal meat industry

With the development of alternative protein only at its infancy stage, there are tremendous opportunities for innovators to shape the future of meat. Both plant-based and cultured meat is projected to take a substantial size of global meat consumption. According to consultancy firm A.T. Kearney, their market share have the potential to surpass conventional animal meat in the next 30 years due to improvements in taste and production systems.