The Rise and Fall and Rise Again of Meat
Public perceptions change. For example, in the 17th century, King James of England condemned tobacco use as a menace to society, yet in the 1950s, cigarettes were sometimes prescribed by doctors to boost people’s health, with advertisements such as one displaying a doctor saying, “Give your throat a vacation: Smoke a fresh cigarette.” Today, tobacco is back to being seen as a menace.
Good Food Institute on the Future of Food
I believe we are now creating the 2.0 version of animal products alternatives. So we are not creating products that simply mimics meat or milk or egg. We are harnessing the power of technology and innovation to create foods that are better.